To a regular Joe living their daily middle class life the term "millions of dollars" is up there with Santa Claus, the Easter Bunny, and going to third base on the first date as things that are imaginary (less of the latter). The stories of companies paying millions of dollars for a thirty second ad blows peoples minds as to how can these companies justify spending so much on time that is less than the average attention span seems wasteful. But with the internet people have found other ways to advertise their products.
Now the new "Star Wars" coming out isn't in the same league of advertising as some "as seen on T.V." ad during late night television, but the amount Disney has been spending on television ads is half of what studios spent on "non-event" movies. To me social networks like Facebook and YouTube have helped keep the Star Wars franchise enduring after forty years. Granted the prequels in the early part of the 2000s brought back the public awareness of the saga, but those films didn't have the same magic as the originals. Kids could see an image of Han Solo on someones profile picture, ask their parents about who that is, and be introduced to the franchise and keep it going.
A few years ago YouTube started to advertise commercials before videos and it brought a whole new dynamic to the channel. Granted it is annoying, but advertising is what keeps sites like YouTube and Facebook free to be apart of. Google has adsense which is way beyond what my little mind can comprehend, but there are success stories about people making a living from their blogs and videos from views and clicks. Of course having your content standout in a sea of other related material is a challenge in itself, finding that vein of advertiser money on the web is something of a treasure hunt that people are always trying to find and capitalize on. The internet keeps memories alive, whether they be good, bad, or ugly.
Now if you will excuse me I have a good feeling about date later tonight.
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